Art Direction
Digital content
Social impact
● Techsociety
10 of 10
Redefine technological complexity by combining rigor, innovation, and accessible language.
2021
Art direction and design for the digital content of Techsociety, a technology consultancy specializing in the end-to-end development of innovative physical and digital products with social impact, founded by a team of engineers and designers based in Madrid and Shenzhen.
Our challenge was to visually translate the company’s complex content to reach a general audience. Through a clear and engaging visual system, we simplified their projects to make them easily and effectively understandable without losing professionalism or technical rigor.
Strategy
by category.
We classified the different categories to be communicated and assigned a palette to each, creating a visually recognizable language. For example, everything related to digital design was represented in red, physical product development in blue, and when a project included both, a gradient combining the two colors was used.
Additionally, each category was paired with a photographic style, using grayscale for human elements and color to highlight product design.
Special attention was given to communicating each piece of content, from the compositions used in brand messaging to explanations through graphics, and the subtle presentation of the different processes, effectively conveying their meaning.
The result is a precise and accessible visual approach, born from the interpretation and synthesis of technological content, making Techsociety’s messages clear, memorable, and easily understood by all audiences.
Values