Art Direction
Visual Identity
Healthy Food
● Limonera
02 of 10
Celebrate freshness and naturalness by highlighting the quality and flavor of the ingredients.
2025
Limonera is a conscious and healthy gastronomy project led by Sofía Martínez, an Argentinian pastry chef who specializes in creating fresh, natural, and flavorful dishes. The project highlights the quality of each ingredient while conveying an honest and approachable culinary experience.
The visual identity reinforces this philosophy through a composition where the vibrant and distinctive colors of the ingredients stand out, accompanied by a display typeface and a warm photographic approach that integrate organically, enhancing the freshness, vitality, and authenticity of each recipe.
Typography as
a narrative force.
The display typography is integrated as part of the mise en place, but through a color choice that contrasts with the vibrant tones commonly found in nature. This allows the ingredients to take center stage while creating a dynamic and authentic composition.
The graphic system conveys vitality and naturalness, ensuring that every element communicates the quality of the recipes and delivers a complete culinary experience to the audience.
We chose an art direction that conveys the food through warm, natural, and honest photography, not aiming for perfection in the ingredients, but to communicate that healthiness lies in the everyday and the real.
As a result, we achieved a coherent and memorable dialogue between design and cuisine, encouraging people to understand that eating healthy and mindfully can also be truly delicious and enjoyable with every bite.
Values