Art Direction
Visual Identity
Gastronomy
● ViveVino
08 of 10
Design an experience of natural wines that conveys passion, warmth, and sophistication.
2025
ViveVino is a wine bar located in Valencia, led by Martha and Nieves, two pioneers in the restaurant industry with a close and contemporary vision of wine and gastronomy. It is recognized for its selection of natural wines, high-quality cheeses, and warm customer service.
Based on these values, its identity was developed to communicate elegance without losing warmth. The logo was designed with curved, organic strokes, paying attention to the ligatures, and a palette was chosen that combines sophistication with livelier, fresher touches.
Tendrils that
inspire movement.
The logo is inspired by the delicate tendrils of grape clusters. This idea is brought to life in the initial “V,” whose coiled curves extend to the “i” through a ligature ending in the dot, recreating the organic movement characteristic of the stems while conveying the project’s sophistication and natural essence.
The photographic approach uses abundant natural light, highlighting the freshness of the ingredients and the nuances of the wines. Each image captures the gastronomic process, from selection to plating, reflecting the care put into every dish.
The identity is complemented by simple elements, using solid colors and a clear, legible secondary typeface that does not compete with the primary one, resulting in branding that conveys refinement and distinction.
Values