Art Direction
Packaging
Natural wines
● Oh my wine!
07 of 10
Reflect the character of the wine and the experience of enjoying it through vibrant, sensory packaging.
2024
We created the packaging and art direction for Oh my wine!, the first release from Vivevino: a naturally fruity wine made from a blend of Chardonnay, Macabeo, and Moscatel. Fresh and vibrant, it is ideal for enjoying outdoors during the summer, crafted in the Valencian Community.
Our goal was to capture the refreshing and enjoyable sensation the wine leaves on the palate—a light sweetness that invites relaxation, sharing, and enjoyment. We aimed to convey this cheerful, summery experience, reinforcing the emotional connection with those who taste it.
Vibrations
that connect.
The visual system was designed to communicate in a direct and expressive way. Built from a modular pixel structure, the composition comes alive through repeating patterns, and the vibrant color palette evokes the subtle flavors and sensations the wine leaves on the palate.
The idea was to reflect the wine’s vibrant, juicy personality. The concept was inspired by a fruity color palette, combining hues and shapes that evoke the wine’s aromatic notes and the sensations it produces when tasted.
Every graphic detail was designed to capture the essence of the wine’s aroma, flavor, and energy, resulting in a design that not only stands out on shelves but also clearly and visually communicates its sensory experience.
Values