● Henry Arroway

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Highlight the tradition, craftsmanship, and elegance of the garments through a digital design that reflects their history.

2025

Web design for Henry Arroway, a prestigious fashion brand renowned for its handcrafted high-quality coats. Our challenge was to create a website that honors its 30-year history, befitting the Bilbao-based label: a family tradition brand defined by elegance, craftsmanship, and legacy.

We built a digital narrative that breathes authenticity in every detail, in harmony with the character and excellence of its garments. The design is articulated through layered interactions, a visual device symbolizing the passage of time, continuous evolution, and highlighting the brand’s renewed identity.

Composition
and editorial style.

We chose a discreet, elegant, editorial-style composition that highlights the quality and textures of the garments.

Neutral tones and a classic typeface were used, along with the contrast between full-bleed lifestyle photography and studio shots within a frame where each piece has room to breathe, emphasizing the different product types and details in the e-commerce site.

We designed an icon system intended to work at a small scale, both in textile and digital applications, adjusting weights and levels of detail according to each medium. These icons aim to communicate different needs clearly and concisely, using the minimal possible stroke to ensure easy comprehension and interpretation.

To achieve this, we defined a cross-shaped base structure that allowed for different proportions in each case, ensuring consistency and versatility across all applications. This approach guaranteed that the icons maintained their legibility and coherence in every use, combining functionality, aesthetics, and visual clarity at all times.